Led end-to-end product design for a B2B SaaS platform in the automotive sector, collaborating closely with Product, Engineering and stakeholders to deliver user-centred solutions.

• Designed and iterated complex B2B workflows balancing user needs, business goals and technical constraints.
• Collaborated with Product Managers and developers to define features, prioritise improvements and deliver iterative releases.
• Used Microsoft Clarity (heatmaps and session recordings), Google Analytics and stakeholder feedback to identify usability issues, validate design decisions and prioritise improvements.
• Created interactive prototypes to validate user flows and facilitate collaboration with Product and Engineering.
• Worked closely with developers during refinement to ensure design feasibility and high-quality implementation.
• Contributed to the evolution of a shared design system and reusable UI components.
• Integrated AI tools (Claude, ChatGPT, Figma AI, Adobe Firefly and Magnific) into the design workflow to accelerate ideation, UX writing, visual exploration and documentation.
• Contributed to backlog refinement and sprint planning alongside Product Managers and developers.
• Clients: SEAT, IVECO, Volkswagen France, Jaguar Land Rover, Northgate

Focused on web design, delivering visually consistent and functional digital experiences across multiple projects. This role laid the foundation for my transition into UX/UI design.

• Designed and structured websites with a strong focus on layout, hierarchy and visual clarity
• Translated business and client requirements into effective digital solutions
• Applied usability and accessibility principles to improve user experience
• Created responsive designs ensuring consistency across devices
• Collaborated with developers to ensure accurate implementation of designs

Communication professional with experience leading teams and implementing integrated communication strategies.

• Led the communication department, coordinating multidisciplinary teams and projects
• Defined and executed communication strategies aligned with business objectives
• Managed content and ensured consistency across internal and external communication channels
• Combined strategic thinking with attention to detail to achieve measurable and sustainable results

Independent designer delivering end-to-end design solutions, from website development to branding and advertising campaigns.

• Developed visual brand identity and implementation across digital and print channels
• Translated client needs into effective visual and communication solutions
• Ensured coherence and quality across all brand touchpoints
• Delivered creative solutions aligned with business objectives and target audiences
• Clients: Nespresso, Sunnydelight, Cefa TOYS, Pedralbes Centre, Idneo

Worked in London as a web and multimedia designer, contributing to digital projects in an international environment.

• Designed and developed websites with a focus on visual clarity and usability
• Created digital assets for web and early social media platforms
• Applied CSS styling to ensure consistent and responsive layouts
• Collaborated with multidisciplinary teams in a fast-paced international setting

Art direction and digital design for high-profile international brands and public institutions.

• Delivered art direction for international luxury brands including Prada, Carolina Herrera, Comme des Garçons, MAC Cosmetics and Antonio Puig
• Developed visual concepts and creative direction for branding and communication projects
• Designed digital assets, websites and advertising campaigns
• Collaborated with multidisciplinary teams to deliver consistent high-quality visual solutions

Worked within the prepress department, focusing on flexible packaging design and print production.

• Designed packaging solutions and print-ready artwork for production
• Prepared and adapted files for printing ensuring technical accuracy and consistency
• Managed print quality control to ensure high standards in final outputs
• Collaborated with external suppliers and production teams